Lead Generation Consultant
I utilize the very latest technologies & strategies to help businesses across Canada to implement lead generation processes that generate a constant flow of leads and customers!
I utilize the very latest technologies & strategies to help businesses across Canada to implement lead generation processes that generate a constant flow of leads and customers!
Google likes websites which are trustworthy, provide a good experience for its users, and contain the answers that its users are looking for. SEO is the process of optimising your website so that it scores higher on these factors, than your competitors.
Google is the best platform around for capturing warm leads (i.e. customers who are actively looking for your services). Use Google Ads to jump straight to the top of the search results and to drive these potential customers to your business.
Facebook is the biggest database of people in the world. It is also the most advanced platform available today for getting your business infront of your target market. Start using Facebook Ads (and Instagram Ads) to drive leads directly to your business.
Google likes websites which are trustworthy, provide a good experience for its users, and contain the answers that its users are looking for. SEO is the process of optimising your website so that it scores higher on these factors, than your competitors.
What percentage of your website visitors make contact & then become a customer? Landing page optimisation is the process improving the main landing pages on your website so that they provide a positive user experience & encourage active engagement.
Encourage website visitors to enter their contact details using an effective ‘Lead Magnet’ or ‘Call to Action’. For example, tease potential customers with a useful PDF guide, offer a free consultation or provide the ability to book an appointment at their own leisure.
Once you have the email address of a potential customer, reach out with a series of personal and unobtrusive emails. This can include help on how to complete the process, useful tips/advice and information regarding your other services/products.
Think of Facebook Ads, Google Ads, and SEO as being a series of taps that release a constant flow of leads into your business.
Once you have turned these taps on, you can leave them running, you can turn them up, and you can even turn them down or off – depending on the needs of your business.
Businesses of all sizes and at all stages of growth can benefit greatly from hiring a digital marketing consultant like myself. So reach out and let’s discuss creating a bespoke lead generation strategy for your target market (and budget)!
Let’s Talk!